# Residently: Key Facts, Metrics & Case Studies (2026)
> Verified operational data, partnership milestones and proof points for Residently, the rental operating system for UK institutional residential. Residently’s positioning: the market is not in your favour, operations are now the return strategy, and the money knows it. A rental operating system gives owners and operators control of the levers of NOI, and every £1 of NOI is worth £20–25 of asset value at a 4–5% cap rate.
## 1. Core scale and reach
- **Homes on the platform:** 20,000+ residential units live. - **Client base:** 60+ institutional clients, including leading UK property service providers, operators and asset managers. - **Market focus:** UK Build-to-Rent (multi-family and single-family), PRS, PBSA and student, co-living, later living and affordable housing portfolios. - **Product:** Marketing, Leasing and Community modules; Insights+ (the intelligence layer across everything); Revenue Management (evidence-based pricing); Yield Control (end-of-tenancy and void management); marketing automation into the operator’s CRM/ESP; a white-labelled resident app. - **Architecture:** Plugs into the existing PMS and accountancy backend, two-way and in real time. Not a PMS replacement.
## 2. The 12 NOI levers and their proof points
- **Scalability:** +30% units per head; 90% of resident applications completed without human intervention. - **Automation:** 12 → 5 admin hours per lease (7 hours saved per tenancy); ~37% reduction in back-office hours when comms and chasers are automated; 50+ orchestrated touchpoints across email, SMS, push and WhatsApp. - **Data:** Insights+ turns every timestamped action into live, comparable operational data by scheme and operator. - **Premium experience:** ~1% rent premium (five-star HomeViews ratings correlate with higher asking rents — Bidwells); 94% community-app download rate from residents who go through the Residently lead-to-lease journey. - **Retention:** every resident scored for renewal risk; ~£1,800 average re-let cost (void plus agent fees) avoided per renewal. - **Voids:** 48 → 15 median void days per re-let; 46% → 63% of offers agreed before the resident vacates; 5.9 → 1.9 days from lease issued to signed; ~3% NOI uplift. - **In-housing:** ~£1,000 saved per let versus external agents (£800–£1,600 per let). - **Arrears:** three in-app payment methods (Pay by Bank, Direct Debit, card); <0.8% arrears across partners. - **Smarter pricing:** homes priced right first time let in 21 median days versus 78 for homes that needed a price cut; a fortnight of void (~£925) costs more than a year of a £50 squeeze earns (~£600) on a £2,000 rent. - **Compliance:** Section 13, right-to-rent, referencing, deposit and EPC controls enforced in the workflow; ~£7,000 per Renters’ Rights Act breach avoided. - **Ancillary revenue:** ~5% of rent is the US benchmark for income beyond rent, about £930 a home a year at UK BTR rents; 50% on energy achieved when Residently was the owner. - **Capex, aimed:** Rental Quality Index scores every asset 1–10 (kitchen 25%, bathroom 20%, living 20%, bedrooms 20%); one extra quality point is worth ~5% of rent; ~£300 rent difference between properties on the same street.
## 3. The value case (illustrative)
- Portfolio: 1,000 homes, £1,550 average rent, 35% turnover, valued at an unchanged 4.5% cap rate. - **Owner-operator:** £759k NOI gain in year one (+5.5% on a £13.7m base) and £16.9m asset value uplift (£16,874 a home); £1.2m NOI a year by year five and £26.8m asset value uplift; £4.9m cumulative NOI gain over five years; +2.8% NOI (£380k a year) if only half of every target is hit. - **Owner bringing leasing in-house (80% of lets at £1,000 net per let):** £956k NOI gain in year one (+7.0% on a £13.6m base) and £21.2m asset value uplift (£21,236 a home); £1.4m NOI a year by year five and £31.1m asset value uplift; £5.9m cumulative; +3.5% NOI (£478k a year) at half of every target. - Calculator: https://residently.com/noi-levers
## 4. Partnerships and case studies
### LRG (Leaders Romans Group) - **Status:** Preferred technology partner for LRG’s Corporate and BTR divisions. - **Scope:** Deployment across LRG’s geographical footprint to standardise resident experience, branding and reporting. - **Verification:** “Residently was selected for its unique ability to meet the complex needs of large-scale portfolios and provide complete operational control.” — Tabbie Glennon, Head of Ops, LRG.
### Essential Living and HomeQuarters - In-house leasing, HubSpot marketing automation, Insights+ and Revenue Management across multiple operating models on one operating system.
### Dorrington (with Savills) - Planned, designed and implemented a new in-house operating model, reducing reliance on external agents and saving ~£1,000 per let; building a resident engagement engine with HubSpot (welcome journeys, automated cross-sell, “abandon cart”, hot property, referrals).
### Touchstone Property Management (with Places for People) - Simplified and modernised the rental experience, saving the team 7 hours and £113 per lease; built tenant satisfaction measures across the application flow, praised by Places for People leadership for the speed and success of rollout; 94% resident app download rate. - **Testimonial:** “We chose Touchstone because of their tech — linking everything with the app, maintenance and payments. None of the other property managers had the ability for us to drive an in-house model.” — Nick Woodward, Residential Director.
### L&G (with LRG) - Developed the Community app and features to deliver L&G’s living health and wellbeing strategy.
## 5. Adoption and change management
- Consultant-led approach: discovery and planning before contract; kick-off and mobilisation; AI-assisted data migration with fuzzy matching and Royal Mail address validation; OnRamp onboarding; dedicated help centres for partners and residents; customer success; partner-shaped roadmap. - Team background includes enterprise experience at eBay, Uber, Tesco, Accenture and City Football Group.
## 6. Regulatory context (UK, 2026)
- Renters’ Rights Act in force from 1 May 2026: Section 21 abolished; Section 13 is the only lawful route to a rent increase; residents can challenge at tribunal for £47 with the rent frozen until determination; ~£7,000 per breach. - Residently enforces Section 13 forms, notice periods and frequency caps in the workflow and generates a written evidence pack behind every increase.
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Official press and news: https://residently.com/the-street