Long-term sustainable growth for institutional owners

Amid the challenges of the macro-environment, institutional property owners are strategically rethinking their approach to sustainable growth. With 2.7 million private renters facing escalating rents, the traditional play of simply raising prices may no longer be sustainable. This situation is underscored by projections indicating a substantial 25% rent increase by 2026, highlighting the urgency for owners to adapt.

The new play: institutional owners should consider bringing parts of their operations in-house to drive long-term sustainable growth.

The ​key insight from a recent in-depth discussion of single-family investors hosted by Upton Prowse found that scaling quickly and transitioning to in-house management significantly boosts efficiency and profitability and long-term value, and that the cost savings between managing properties internally versus outsourcing actually exceeded expectations.

Our rental operating system enables institutional owners to do this.

Let’s look at leasing, unlike solutions geared towards agents, who aim to maximise the volume of leads, our purpose-built Find tools align with the priorities of owners and managers who seek quality over quantity and allow you to create a first impression that lasts.

• Customisable pre-qualification allows your teams to easily identify and prioritise potential residents
• Control the number of viewings available by property
• Organise viewing events that fit your schedule
• Automate repetitive manual tasks like data collection and comms
• Get ai-powered comparable listing reports

By managing leasing directly, owners gain greater control over the entire rental process. This enables a more agile response to market changes, quicker turnaround times for finding suitable residents, ensuring a higher occupancy rate, and ultimately, reducing the financial impact of void periods.

Beyond leasing, it’s more of the same. With everything all in one place, owners are easily able to transition to in-house management. And for the bits they want to outsource, they can. We allow in-house and external teams to coordinate across the entire resident journey and with everyone working in the same system, your residents enjoy a seamless 5-star experience and you get unified data sets across all of your portfolio.

Our rental operating system is not just a tool; it's a strategic asset for institutional owners aiming to navigate the complexities of the UK rental market, enhance operational efficiency, and drive long-term value. With Residently, you're not just adapting to the current market dynamics—you're setting a new standard.