Taking control of your asset strategy with Residently
October 4, 2024
The property market is evolving, and institutional owners face mounting pressure to optimise their rental portfolios. Traditionally, many have relied on external agents or property managers to handle leasing and operations. However, without specialist tools, these third parties cannot often effectively influence change. It's time for institutional owners to take the reins of their asset strategies. By bringing leasing in-house and leveraging advanced technology like Residently's rental operating system, owners can align every decision with their long-term goals and drive sustained value across their portfolios.
Maximising cash flow through dynamic leasing
One of the primary objectives for institutional owners is to maximise cash flow. This involves securing residents quickly and optimising rental rates according to market demand.
How Residently helps:
Data-driven pricing: Residently's platform utilises real-time market data to suggest optimal rental prices, helping owners achieve the best possible yields.
Reducing voids: With tools designed to streamline the leasing process, Residently reduces unnecessary void periods by up to 10%, ensuring properties are filled faster.
Automated workflows: By automating repetitive tasks, the system saves over 7 hours of admin per tenancy, allowing teams to focus on strategic initiatives rather than mundane paperwork.
Repositioning assets for market advantage
Repositioning assets involves upgrading or modifying properties to appeal to different market segments, thereby increasing their value and attractiveness.
How Residently helps:
Targeted marketing campaigns: The platform simplifies marketing operations and community management, enabling owners to launch campaigns that reach desired demographics.
Custom workflows: Residently allows for the creation of bespoke workflows to manage renovation projects, coordinate with contractors, and monitor progress in real-time.
Enhanced resident experience: The system enhances the rental experience by improving operational efficiency, making properties more appealing to high-quality residents.
Enhancing market appeal with flexible strategies
Adjusting lease terms and offering unique incentives can significantly enhance a property's market appeal.
How Residently helps:
Flexible lease management: The system supports creating and managing varied lease terms, catering to the needs of different resident profiles.
Resident app: Through Residently's mobile app, residents can easily engage with property features, request services, and renew leases, fostering community and satisfaction.
Analytics and insights: Owners gain access to detailed analytics that inform strategic decisions, such as which amenities and community events are most valued by residents.
Optimising tenant mix for long-term success
Selecting the right residents is crucial for maintaining a stable and profitable rental portfolio.
How Residently helps:
Advanced screening tools: The platform offers comprehensive screening features to ensure residents align with broader investment objectives.
Custom approval processes: Owners can implement selective approval workflows, tailoring the resident selection process to their strategic goals.
Detail demographic reports: Using data from the enquiry, referencing and beyond, our system can give you a detailed view of who makes up your portfolio.
Diversifying portfolios with data insights
Diversification reduces risk and opens new avenues for revenue generation.
How Residently helps:
Structured dataset: The platform creates a structured dataset across the entire tenancy journey, providing real-time insights that inform diversification strategies.
AI-powered recommendations: Residently uses AI to generate insights across the customer journey, helping teams prioritise portfolio expansion or adjustment opportunities.
Market trend analysis: With predictive analytics, owners can stay ahead of market trends, positioning their portfolios to capitalise on emerging demands.
Implementing sustainable practices for ESG goals
Sustainability is no longer optional; it's a strategic imperative that can enhance property value and appeal.
How Residently helps:
Efficiency tracking: Monitor energy usage and sustainability initiatives through integrated reporting features.
Resident engagement: Use the resident app to promote green practices among residents, fostering a community committed to sustainability.
Compliance management: Stay ahead of regulatory requirements with tools that track compliance and highlight areas for improvement.
Unifying teams for strategic execution
Collaboration between in-house and external teams is essential for executing asset strategies effectively.
How Residently helps:
Real-time coordination: The platform facilitates seamless collaboration, ensuring everyone is aligned and informed.
Transparency: With complete visibility into operations, owners can make informed decisions quickly and adjust strategies as needed.
On-demand support: Residently's in-house experts become an extension of your team, providing ongoing support and advice to maximise the system's benefits.
Seize control with Residently
As we look towards the future of property management, it's clear that technology and strategic control are critical drivers of success. Institutional owners can take complete control of their asset strategies by bringing leasing in-house and utilising Residently's unified rental operating system. This approach enhances operational efficiency and aligns every leasing decision with long-term objectives—maximising cash flow, repositioning assets, or improving market appeal.
Empower your portfolio with Residently. Embrace innovation, unlock data-driven insights, and steer your assets towards sustained value and growth.
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