Why ignoring sunk costs is the wisest decision you’ll make

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November 26, 2024

It’s tempting to hold on to systems or processes you’ve already invested time and money in, even when they’re not delivering the desired results. This psychological pull is tied to the concept of sunk costs—expenses that cannot be recovered. But the reality is that clinging to underperforming systems for the sake of past investments doesn’t just delay progress—it compounds inefficiencies, drains resources, and opens the door for competitors to gain an edge.

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