Residently, the rental operating system purpose-built for institutional residential portfolios, today announced the rollout of its technology across Essential Living's build-to-rent portfolio. The deployment builds on a successful multi-year partnership with HomeQuarters, Essential Living's single-family platform.
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The expansion gives Essential Living a single, standardised operating layer across two very different asset classes and is a deliberate move toward institutional-grade control: one source of truth, real-time visibility, and the ability to run multiple operating models from a single platform.
For institutional owners, fragmented point solutions create silos and result in delayed, inconsistent reporting. Residently removes that drag: marketing, leasing, and resident experience sit in one connected system, with Insights+ transforming operational data into fund-level insights. The standardised data layer lets Essential Living run a hub-and-spoke model, applying consistent standards across assets and comparing performance like-for-like across portfolios.
"Anyone who's worked with disconnected systems knows how much time and insight gets lost in the gaps. Residently closes those gaps and gives us the kind of institutional-grade control we need. One source of truth, real-time visibility, and consistent standards wherever we operate. It's worked brilliantly for HomeQuarters, and bringing that same platform to our build-to-rent portfolio gives us one consistent way of operating, reporting, and driving performance across the whole business." — Nick Woodward, Residential Director, Essential Living
"What excites me most about this rollout is what it means day-to-day for our teams and our residents. We've already seen with HomeQuarters how much friction Residently takes out of leasing and resident experience — moving from enquiry to move-in without the usual gaps between systems. Bringing that same standard to our build-to-rent communities means our on-site teams get the tools to do their jobs well, and our residents get a more consistent experience regardless of which building they're in." — Olly Cavner, Operations Director, Essential Living
“We're delighted to extend our partnership with Essential Living across their build-to-rent assets. Having worked closely with HomeQuarters, this rollout is an amazing endorsement of what a purpose-built rental operating system can do for an institutional portfolio, and proof that operational excellence is now a primary driver of asset value.” — Dan Cohen, Chief Executive Officer, Residently
Essential Living is a London-based property developer, owner and operator, and one of the UK's pioneers of the build-to-rent sector. Backed by M3 Capital Partners, the business designs, builds, and operates high-quality rental homes with a focus on amenities, service, and community. Alongside its build-to-rent communities, Essential Living operates HomeQuarters, its premium private rental brand offering apartments across Greater London.
Residently is a rental operating system that simplifies, streamlines and automates renting for institutional owners, operators, managers, and renters. By connecting every resident interaction in one platform, we make renting fast, easy, and rewarding for everyone involved. Residently supports 20,000+ live units across 40+ institutional clients.
