For years, the resident experience was treated as a “nice to have”, a marketing flourish layered on top of leasing and renewals. But today, churn is driving up costs, voids are eroding margins, and investors are scrutinising operational performance like never before. The connection is clear: the resident journey is now a direct input into Net Operating Income (NOI).
At Residently, we’ve always been resident-first; our name says as much. Every decision we make and every feature we build is designed to simplify and elevate the renter journey. That’s why more than 90% of residents download and use our app. A seamless experience for them is a stronger investment case for you.
The average operator accepts around three weeks of voids between tenancies as standard. Much of this is avoidable—delays caused by paperwork, manual processes, or lack of coordination between teams compound into lost revenue.
Similarly, churn—residents leaving at the first renewal—triggers costs well beyond marketing a replacement renter. There’s downtime, onboarding costs, and the risk of misaligned expectations with the next resident. In an environment of yield compression, these inefficiencies directly impact NOI and long-term asset value.
Resident experience is no longer a soft metric; it is a key performance indicator. It has become one of the most powerful drivers of NOI. When residents enjoy a frictionless, responsive, and transparent rental experience, they tend to stay longer, renew willingly, and engage positively with their community. That translates into lower churn, reduced voids, and improved yields.
With Residently, every stage of the journey is simplified and digitised:
These improvements aren’t just operational upgrades—they’re financial strategies. A smoother journey reduces avoidable voids by up to 30%, materially boosting NOI.
A rental premium: How Residently empowers owners to deliver a five-star branded experience >
For institutional investors, operational credibility has become the new baseline. Every pound of NOI must be backed by automation, auditability, and real-time visibility.
Residently provides:
This operational model isn’t just about today’s residents; it’s about building investor confidence, winning mandates, and future-proofing portfolios.
Traditionally, operations sat in the background while investment theses focused on location, supply-demand dynamics, and macro trends. That’s changed. In today’s tight capital markets, execution is what investors fund. Transparent, efficient, resident-first operations are no longer a cost centre; they are the differentiator.
Residently helps transform the resident journey into an investment case:
Every operational gain compounds at the asset level. At a 4–5% cap rate, each £1 of NOI equates to £20–25 in asset value. Over a large portfolio, the effect is transformative.
Better resident experiences are not just about satisfaction. They are about protecting and growing returns in an environment where margins are under pressure.
At Residently, resident experience and investor confidence are two sides of the same coin. A connected, automated, and seamless journey makes life easier for residents, empowers property managers, and strengthens institutional owners’ investment case.
In short, the resident journey is no longer a side consideration. It is the strategy.
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